When Strange Music first opened its doors in 1999, the Kansas City independent label had no idea that it would evolve into the powerhouse that it is today. As we hit the halfway mark of 2012, here are seven crews really doing for Hip Hop: Tech N9ne and Strange Music True, it’s been happening for the past five years or so, but this year the crews are tighter, the flows are more consistent, and the missions are clear. In 2012, we witnessed this new era of DIY (Do-It-Yourself) Hip Hop really take form. Rappers turn into entrepreneurs as soon as the game starts, and find new and innovative ways to make a dollar and a movement. The business model for a successful career changes quite frequently, and in Hip Hop it’s even more frequent. The music industry is in a constant state of flux.
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